Zera Marketing Graphic Design Collaboration
Overview
My first marketing-focused work was for Virtual Intuitive Access, Inc. in collaboration with 500 Designs in 2020-2021. This project merged many old and new talents displayed on multiple design projects: Product Introduction Video, Product Website, Application UI/UX, and Investor Presentation.
My roles and responsibilities: Content Developer | Storyboard Script and Design, Website Content Development & Design, UI/UX Design, Copywriting and Investor Presentation Design
Targeted Audience: Investors (Investor Presentation); Small Business Owners (Product Video, Website and Application UI/UX)
Tools Used: Figma, Canva, Google Slides, PowerPoint
Process
Product Introduction Video & Storyboard
I wrote the script for the Zera product video based on the CEO’s vision. Edits were made to the script based on the executive team’s feedback. The script was delivered to the marketing team to sketch the initial storyboard. I provided feedback on and revisions to animation frame designs, color schemes, effects, special elements, transitions and timing.
Video Storyboard
Product Website
I worked closely with the marketing design team on the content development for the product website. (*Note: Several additional phases of the website were created that have not gone live at this time.) I wrote content, provided and provided design layout feedback/revisions based on thorough knowledge of the CEO’s visions and product design.
Investor Pitch/Presentation
I worked closely with the CEO and executive team to create an outline of key points to include in the presentation. I wrote a significant amount of the content for this presentation before it was sent to the design team. I proofread/revised several versions of the drafted design before final approval by the CEO.